SEO for Weight Loss Clinics

If you are new to SEO as a weight loss doctor, here are the 6 steps I recommend you take on first to get started.

• Decide on your most important keyword
• Use your keyword on your home page
• Clearly write where you are located and 3 to 5 areas you serve
• Set up a Google My Business listing
• Blog 3 of your successful weight loss client’s results
• Track your current ranking and SEO improvement with Ubersuggest

Step 1: Decide On Your Primary Keyword

You would like to be found on Google… but for what, exactly?

That is an important question and a starting point that you absolutely need to figure out if you want to improve your SEO.

Keywords are the words or phrases that people type into search engines such as Google or Bing. To get started with SEO, it’s really important to make a list of keywords you’d like to be found for.

Brainstorm and come up with any ideas you can think of that people who are overweight might type into Google when they are thinking about finding a weight loss program in your area.

Some suggestions and a few of the best SEO keywords for weight loss clinics:

• weight loss clinic in [your city/state]
• [city/state] weight loss clinics
• [city/state] weight loss
• [city/state] weight loss programs
• [city/state] weight loss doctors
• weight loss doctors in [city/state]

There are literally hundreds of different keywords that clinics that specialize in weight management can be found for on Google. To learn my exact process for brainstorming and choosing the best keywords, check out 1 Hour SEO.

Narrow down to your most important keyword

To get more information about which keyword ideas are the best ones, use a tool like Ubersuggest to analyze your keyword ideas. This tool will tell you how many times a keyword is searched on Google every month.

Ubersuggest will also tell you which keywords would be easier to rank for than others. Choose keywords with a lower SEO difficulty score if your site is newer or you don’t have very many backlinks yet.

Your most important keyword should:

• Include your city, state, or area
• Actually get searched (make sure the monthly search volume in Ubersuggest isn’t 0!)
• Not be too competitive for you to realistically rank (don’t choose a keyword with SD higher than 20 if your business is new)

Examples of most important keywords my wedding photography SEO clients have used:

• weight loss clinic NYC
• Cleveland weight loss clinic
• Miami FL weight loss clinic

If you need more guidance on choosing the right keyword, book a call with me to discuss.

Armed with your new most important keyword, you’re ready to move onto the next step.

Step 2: Use Your Keyword on Your Home Page

Pretty often, a client will come to me and say something like:

“I really want to be found for ‘Charlotte weight loss clinic’.  But I don’t show up AT ALL!”

I’ll console them and et them know we can fix it.  We then take a look at their website only to find that they do not have the phrase ‘Charlotte weight loss clinic’ written anywhere on their pages. This is a problem!

You cannot rank for a keyword you don’t include on your website!

Let me say this in a different way: Google doesn’t understand that you are a Charlotte weight loss clinic if you don’t say so.

That’s why Step 2 in our “getting started with SEO” steps is to write your most important keyword somewhere on your home page.

Ideally, you would put it as a heading near the top of the page.

I also highly recommend weaving that most important keyword into a paragraph on the home page.

This is generally easily done in an “About Me” type paragraph, where you can say something like “I am a…. [insert keyword here]” or as the “leading [insert keyword here] in [city].

Step 3: Clearly Write Where You Are Located and Areas That You Service

If you used a focus keyword with a city in it on your home page, you’ve already made it clear where you’re located. But if you didn’t… don’t make me guess where you’re located.

I see weight loss center websites all the time where the physician has forgotten to mention what city they’re in. It’s not on their home page, their About page, their contact page… and it’s confusing.

Sure, I get that you can do virtual consultations nowadays… and maybe you want to. But you’re not going to rank on Google for any significant keywords if you won’t mention your location.

So find a way – somewhere on your home page, service page, or website footer to list a few major cities or areas near you where you often work.

You could rank for and get clicks for nearby areas, and you’re making it clear you don’t just focus on one city.

Step 4: Set Up a Google My Business Listing

Google My Business is absolutely essential if you are a local business who wants to get found on Google. The good news is that your listing is free.

It’s Google My Business data that helps you show up in the map results in your area.

The data from Google My Business listings provides the rich results (with photos, reviews, phone number, and more) that show up on the right side of Google when someone searches for your business name.

So setting up your Google My Business for weight loss centers is incredibly important to get more visibility and attract more attention on Google.

Important steps:

• If weight loss programs is the most important service for you, make sure your primary category is set to “Weight Loss Clinic,” not just the more general “weight loss”.
• Upload some photos!  Ideally, you start with at least 20 photos on your listing and upload a few new ones every month.
• Fill in the other Info as much as you can—don’t skip the Description, website URL, or Services section.

Step 5: Blog 3 of Your Successful Weight Loss Client’s Results

In this step, I want to make sure you’re adding valuable content to your website and showing off your work.

That means you need to blog a few of your client’s results. By blogging, I don’t just mean that you put a few before and after pics in a post and call it good.

Blog posts need words. Google is just a robot, and it is not able to understand the context, place, story, and keywords of your blog post with images alone. Writing is very essential when creating new posts.

To get started with SEO, I recommend uploading 3 blog posts with at least 500 words each. For featured weight loss results, I recommend optimizing them to be found for area name searches.

At a basic level, that means putting the area and surrounding areas that you service name in the title and mentioning it near the beginning of the post.

The magic of blogging is that it can help you rank for way more keywords than just your main focus keyword (like “Fort Myers weight loss”).

Imagine getting clicks when people that are overweight are searching for clinics in your area or looking for weight loss programs – it’s even more opportunity to get your expertise seen!

Step 6: Track Your Current Ranking and SEO Improvement With Ubersuggest

If you’re going to put the work in to do SEO for your business, I really want you to know if it is working.

But I don’t want you wasting your time typing your keywords into Google and scrolling through anxiously to find where you are. I guarantee, that is not the best use of your time, and often doesn’t give you accurate results.

Instead, you can use a free SEO tool to track your position on Google over time. Your final “getting started with SEO” step is to set up free tracking with Ubersuggest.

This way you will be able to track the rankings positions of your primary keywords and other keyword phrases that your website it ranking for.

By doing this, it will allow you to expand on what you already have with new ideas that you can easily rank for.

When you set up your Project, you will enter the keywords you’d like to be found for. Then, Ubersuggest will comb through the Google results and tell you what “Position” you are in on Google.  Positions 1-10 are generally Page 1, positions 11-20 are page 2, and so on.

What’s cool is that Ubersuggest will keep a history of where you ranked, so you can actually see if you are moving up or down for each keyword over time.

And that’s it! Get started with these steps as your basics for wedding photographer SEO. Keep reading for a few frequently asked questions and how you can get more help.